Don's Bones
The Project
Don Dupras, a geologist, came to us with a very niche product that he wanted us to advertise and sell on his website: Jade and Franciscan stones. The main reason he wanted a website was so that he can get into the shows and sell his stones in person. We gave him the ability to sell his stones online, and jumpstart his business.
The Process
We did some research into his industry, specifically websites that sold jade, and exotic jewelry to pull inspiration. Don's strength is his vast knowledge of the subject, compared to his competitors, so we knew this had to shine through on his site. We added sections for those who were interested in finding out about the stones they were buying, and even advertised his book.
For the design, Don opted to use our in-house design system to style and develop his website. Our design system laid the ground work for the user experience and user interface. For the UI, we decided to play with the earthy and jade colors. We felt that it matched the theme of what he was selling, and it was a good looking color overall. It was a very simple design, where the text was focused on educating the users. We added a pdf slider at his request to show off the 3 premier graphs featured in his book. These acted as a promoter for his book which we offered on the site on the side.
The Result
On Desktop
